Jonathon Linner

Subscribe to Jonathon Linner: eMailAlertsEmail Alerts
Get Jonathon Linner: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn

Top Stories by Jonathon Linner

How would you like to ride on the back of a Superbike driven by champion Gary Mason or have the very latest Mitsubishi Evo featured in "2 Fast 2 Furious" sitting in your garage? Or how would you appreciate up-to-the-minute flight info sent direct to your mobile when traveling, or a timely reminder of your next doctor's appointment? Fact is, whatever you desire or might find useful, before too long it's likely to be available to you through a new means: the text message. For over two years in the UK, and now in the U.S., we have charted the rise and rise of mobile communications that add value and strengthen the bond between companies and their customers. This impetus has come from brands looking to exploit the benefits of tight, timely, personal targeting. But, importantly, it has also come from consumers themselves realizing the value of the medium to respond at w... (more)